Libbie Hough: Client Strategist and Business Development Leader

In oper­at­ing Comma, Libbie blends her pas­sion for ser­vice to oth­ers with exem­plary busi­ness prac­tices. She sur­rounds her­self with top-​​notch mar­ket­ing, design, and com­mu­ni­ca­tion pro­fes­sion­als to meet her clients’ mar­ket­ing goals. Over her 25+ year career in com­mu­ni­ca­tions, Libbie has worked with indus­tries from health care and higher edu­ca­tion to con­struc­tion and tourism.

Libbie grad­u­ated from UNC-​​Chapel Hill with a BA and, three years later, a Masters in Social Work. Life as a social worker included over­see­ing cri­sis inter­ven­tion and sui­cide pre­ven­tion pro­grams, recruit­ing and man­ag­ing paid and vol­un­teer staff, con­duct­ing skills-​​based train­ings, and prepar­ing resource materials.

Seizing an oppor­tu­nity to use her com­mu­ni­ca­tion skills in new ways, Libbie moved into the world of pub­lic rela­tions, fundrais­ing, and copy­writ­ing. She worked as direc­tor of pub­lic rela­tions for a small local busi­ness, and then joined the marketing/​development office at the Ackland Art Museum at UNC-​​Chapel Hill. She later served as com­mu­ni­ca­tions leader with Op5 Creative, an Atlanta-​​based mar­ket­ing company.

Committed to cor­po­rate social respon­si­bil­ity, Comma is a cer­ti­fied ven­dor with Green Plus, an edu­ca­tion and cer­ti­fi­ca­tion pro­gram of the Institute for Sustainable Development in Durham, NC. In 2011, Comma received the program’s North American Sustainable Enterprise Sole Proprietor of the Year Award. Later that year, the com­pany was awarded HUB (Historically Underutilized Business) sta­tus by the state of North Carolina.

Libbie chairs the Hillsborough/​Orange County Chamber of Commerce Education Committee, is a vol­un­teer with the American Heart Association as well as with the Fourth Sector Cluster Initiative. For fun, Libbie likes to read, watch espi­onage movies, and garden.