Comma Emerges from Communication Matters: New Name, Look and Services for Marketing Firm in Hillsborough

Hillsborough, N.C. — January 9, 2012

Communication Matters, the Hillsborough-​​based mar­ket­ing firm, announces it has a new name, new look, and new ser­vices. The com­pany, now called Comma, has a new iden­tity and refreshed web­site. Contractors spe­cial­iz­ing in media train­ing and cor­po­rate social respon­si­bil­ity as well as a ded­i­cated project man­age­ment spe­cial­ist have joined the Comma team. The new assets are built on the company’s com­mit­ment to excel­lent cus­tomer ser­vice and ded­i­ca­tion to the triple-​​bottom line. To find out more about Comma, visit www.cmatters.org.

Throughout the move to a new name and iden­tity, Hough reflected on com­ments she heard deliv­ered by the keynote speaker at a pub­lic rela­tions con­fer­ence. “He said we must tran­si­tion from strate­gic plan­ning to strate­gic doing,” Hough shared. “Unanticipated events have a way of push­ing you to ‘do.’ ”

Hough is refer­ring to the day she dis­cov­ered the Communication Matters logo was strik­ingly sim­i­lar to that of another company’s in the area. She had already been aware oth­ers out­side the area were using a sim­i­lar, if not the same, name. She con­sulted with an intel­lec­tual prop­erty attor­ney, men­tors, and col­leagues before decid­ing to seize this as an oppor­tu­nity to evolve and grow.

Repositioning a com­pany is no small under­tak­ing, even for a busi­ness that offers those ser­vices. Hough points to Comma’s core busi­ness val­ues as a ground­ing force. “From the start, we have embraced our role as our clients’ mar­ket­ing part­ner, viewed peo­ple, planet, and profit as inter­re­lated busi­ness con­cepts, and fos­tered fun, cre­ative dia­logue with clients and col­leagues,” Hough said. “That foun­da­tion pointed the way as we nav­i­gated new territory.”

Based in Hillsborough, N.C., Comma pro­duces pow­er­ful mar­ket­ing strate­gies for sus­tain­able busi­ness growth. Libbie Hough launched the com­pany in 2001 and uses a vir­tual busi­ness model to achieve her clients’ mar­ket­ing needs. To take projects from con­cept to com­ple­tion, Hough calls upon inde­pen­dent, award-​​winning mar­ket­ing, design, and com­mu­ni­ca­tion pro­fes­sion­als from around N.C. and the United States. The com­pany is a cer­ti­fied ven­dor with Green Plus, a sus­tain­abil­ity cer­ti­fi­ca­tion and edu­ca­tion pro­gram and has been awarded HUB sta­tus by the N.C. Department of Administration. For more infor­ma­tion, visit www.cmatters.org.

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Contact: Libbie Hough
libbiehough@cmatters.org
www.cmatters.org
ph: 919.967.8070