Comma. Because your communication matters.
Comma. Because your communication matters.

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Tracking Progress on Your Journey to CSR

By Michael Welker | June 14, 2013

Running a small business doesn’t have to mean making a small difference, and big change doesn’t have to happen overnight.  As Pam Powell noted on this blog several weeks ago, organizations wishing to introduce CSR programs can begin with simple and realistic yet meaningful goals to get things rolling.  But how can you tell that you’re on the right track? Remember that corporate social responsibility (CSR) is less a …

Category: Considerations

 

Comma Salutes 2013 Green Plus Award Winners

By Libbie Hough | June 07, 2013

I was thrilled to represent Comma at Mez Contemporary Mexican Restaurant in Cary, N.C., on June 2 as the Institute for Sustainable Development celebrated seven businesses and one individual who are finding amazing ways to bridge the gap between triple bottom line theory and real-world accomplishment. A big shout-out to the 2013 Green Plus Award winners: Four Seasons Produce, a full-line produce wholesale company in Ephrata, Pa., is the Sust…

Category: Considerations

 

Plain Talk

By Pam Powell | May 31, 2013

You’ll never win an argument with this guy. His name is Reacher Gilt and he is the larger than life CEO of a communications company in Terry Pratchett’s Going Postal (Harper Collins, 2004). Talking is his specialty. (Well, talking and cheating.) Listen closely as he reassures his board a few days before the company implodes: “Spurred by the competition, we are investing several hundred thousand dollars in a challenging, releva…

 

Take Out the Social

By Pam Powell | May 20, 2013

I read an interesting report which suggested that more companies would embrace CSR if we simply removed the S and called it Corporate Responsibility. And, really, that’s what we’re talking about, isn’t it? Our responsibility to ourselves, our customers, our community. But there’s this roaring debate about whether CSR is good for business. Certainly it’s good PR, but is it good for the bottom line? This year’s …

Category: Corporate Social Responsibility

 

Effective Communications

By David Rice | May 10, 2013
Effective Communications

Whether you make widgets or raise awareness about mental health, communications should be at the core of your organization’s business plan. Effective communications are the bridge between you and the people you want to reach. They are so important that our name, Comma, is shorthand for “Communication matters.” As a writer, I know that clear, concise writing is at the heart of communications that work. Good writing, however, is…

Category: Considerations

 

Responsive Web Design

By Libbie Hough | May 03, 2013

Look around a coffee shop, your office, even your home. You’ll see people accessing the web from a variety of devices. As the access continues to move beyond the home computer, mobile browsing could soon outpace desktop. With these new devices, websites must work for more platforms without sacrificing functionality or appearance. One way to do that is to create a separate mobile website for each type of device. The better way is to create one si…

Category: Considerations

 

Lean In

By Pam Powell | April 26, 2013

Oh, how we laughed. We were sitting around a kitchen table, catching up with friends from college. We hadn’t seen them in 10 years. She’s a pediatrician, he’s an attorney. When we asked their 6 year old son if he wanted to be a doctor when he grew up he made a face and said, “That’s a girl’s job.” Our laughter was smug: When we grew up, the only doctors were men. Our generation was different. We were di…

Category: Book Reviews

 

Comma Helps Minimize Environmental Impact

By Admin | April 21, 2013

Comma works from a core belief that companies can be viable, profitable organizations while maximizing the good that they do for their communities. And in this day and age, doing good often means thinking about the environmental impact that we make every day. For this reason, Comma recently introduced sustainability consulting services. We're hoping that we can help businesses minimize their environmental impact by advising them on sustainable p…

Category: Corporate Social Responsibility

 

Orange Opens Its Heart

By Libbie Hough | March 29, 2013

As a com­pany, Comma has three phil­an­thropic inter­ests: edu­ca­tion, entre­pre­neur­ship and women’s heart health. Here’s why we are pas­sion­ate about heart health. On September 30, 2009, I received a call that Natalie, my old­est daugh­ter (pictured below with her sister Kaytee), had fainted in the bath­room at school. When I arrived at the school, a crowd of law enforce­ment and school per­son­nel told me her 17 year-​​old heart had stoppe…

 

This is an excit­ing time for Comma! In 2012, we moved into office space in down­town Historic Hillsborough and closed out our busiest year ever. All this activ­ity included prepar­ing the launch of our cor­po­rate social respon­si­bil­ity and sus­tain­abil­ity con­sult­ing services. Comma exists to bring our cus­tomers cre­ative, prac­ti­cal strate­gies and tools for ma…

 
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Certifications and Recognition

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What the client said: “I am extremely pleased with Comma's work in creating my website. From understanding my initial concept to the final product everything went smoothly. I also appreciate Comma's continued support in keeping the website current and moving my project into social media.” — Prue Meehan, Founder, The Women of Substance

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Case Studies

  • ideacode Marketing and Trade Show Strategy

    Comma created a new messaging strategy for software firm ideacode and applied that message to web content and a new sales strategy to include trade shows and direct email marketing. More

  • MHAT Golf Tournament

    As part of a yearlong marketing contract with Mental Health America of the Triangle (MHAT), Comma organized a charity golf tournament, raising nearly $10,000 for the organization. More

  • YMCA Public Relations Efforts

    The Chapel Hill-Carrboro YMCA hired Comma as its first public relations consultant and saw improvements in its community advocacy, media relations and social media presence. More

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